Bakepedia Turns 1
Time flies when you are having fun and keeping busy! Bakepedia formally launched on August 15th 2013 and here we are a year later having surpassed our initial goals of building community. Great things are ahead: very soon there will be an Add Your Recipe button on the Home Page – we cannot wait to see what recipes you have in store for us – and we will be adding Star Ratings. A small group of dedicated team members have brought us to this point and I wanted to introduce you to our current Bakepedia Team.
Dédé Wilson – Bakepedia is led by Dédé Wilson, who developed the concept and writes much of the original content. She envisions Bakepedia as eventually being the biggest, most comprehensive baking site on the web with community participation led by a crackerjack editorial team. She sees Bakepedia as being of and for our community members and would love to hear from you firstname.lastname@example.org. Dédé is grateful to her team for believing in our potential and thrilled with every single community member who has signed up. She promises there are exciting things ahead.
Amy Devore Foster – Amy and Dédé worked together at Bon Appetit where Amy was Executive Director for Brand & Business Development. At Bakepedia Amy is part of our marketing team functioning as a brand strategist and leading the way with partners and sponsors.
Ted Nelson – Ted originally came from advertising, eventually landing in PR and marketing and was an early observer of online communities. He is part of our marketing team focusing on brand articulation, general business development and analyzing user behavior.
April Francis – The third key person in our marketing team, April is not only handling day-to-day SEO, social media and marketing directives but she is also a WordPress rock star where she is currently working on some new design aspects. She also has e-commerce experience, which we hope to put to good use in the future. April helps oversee our interns and can be reached at April@bakepedia.com
Lauren Chattman – Lauren is one of our editorial team and specializes in Recipes and Tips that are super user-friendly. She knows the home baker and makes sure that you can make her recipes easily without worry or fuss. She has authored 14 books (and counting) including an IACP Award Winner, rocked out QVC with her titles and has been a spokesperson for many major brands including JIF and Pillsbury. Write her at Lauren@bakepedia.com
Sarah Tenaglia – Sarah recently joined us on the editorial team, creating original Recipes and Tips. She and Dédé had worked together at Bon Appetit magazine where Sarah was head of the legendary Test Kitchen and functioned as Senior Food Editor. She is a cookbook author and began her illustrious career years ago at Chez Panisse as a pastry chef.
Murray Cohn – Murray makes sure everything runs smoothly on our WordPress site. He oversees our technology and is currently working with April on new design aspects that are coming soon such as Star Ratings, an Add Your Recipe button and more.
Cory Greenberg – Cory lives on Dédé’s street so he gets to visit the Test Kitchen regularly. Cory is our general business development partner working with Dédé and our marketing team on business strategy, development and execution.
Stephen Brand – Stephen met Dédé the very day she introduced the Bakepedia concept publically to a mentorship group back in 2012 and has been a champion ever since. Stephen teaches entrepreneurship and is passionate about fostering creativity and innovation in the workplace. He has worked with many different groups from the US Olympic Committee to WGBH to Jim Henson. We’re not sure which experience prepared him best for Bakepedia.
Paige Triplett – Paige is our senior intern, having been with us for many months. She has performed behind-the-scenes duties such as analysis of fellow sites and blogs but recently she has been single-handedly creating our Newsletter so you get to see her handiwork every week.
Peter Muka – Peter gets to come to the Test Kitchen regularly but we make him take pictures before he gets to eat. You will see Peter’s name on many of our posts as our team photographer. He walks in every time with a smile, easy demeanor and on special days he surprises us with props, bringing huge tabletops and backdrops and even tiny antique utensils to the shoots. Somehow he has managed to get the work done with Dédé’s two bull terriers hugging his feet.
Alexa Costi – Alexa came to us via our friends at Harvard Common Press where she had been a kick-ass intern, so we lured her over hereJ Alexa is our Round-Up queen and works with Dédé on popular content topics. You get to hear her voice in her Round-Ups, adding another flavor to our articles.
Bess Walsh – Bess is a recent CIA (Culinary Institute of America) grad with a BA degree in Hospitality and Business Management but she is a huge baking enthusiast! She believes there is nothing more rewarding than taking the time to measure all ingredients precisely (Dédé loves her just for this alone). Bess is also interested in food writing and illustration. Bess will be overseeing Pinterest and we hope to get her writing and drawing soon.
Cray Novich – Cray is our Hampshire College video intern. We had just started producing videos together in the spring and we hope to pick up again when he returns in a few weeks. Our marketing team is assessing how video will play a part in our future, so look for changes.
Sofia Maroulis – Sofia is entering the 8th grade and has been helping us all summer with recipe testing and photo shoots. She has gorgeous hands and nails and we keep trying to use her as a hand model! Her favorite thing to do is learning how to make things that she has never made before. Just yesterday at a shoot she learned to make crêpes and a caramel frosting and how to formally taste chocolate.