About Us | Bakepedia

ABOUT

Welcome to Bakepedia, The Baker’s Resource ®

Here at Bakepedia we love everything having to do with baking and desserts. We intend to build the premier baking and dessert resource on the web featuring original and curated recipes, an ever-expanding multimedia encyclopedia and a social network. Our motto is “Helping Bakers Succeed,” so whether you are a beginner just branching out from boxed brownies or an expert looking for more inspiration, we want to welcome you to our community.  We want to present an engaging atmosphere that fosters interaction amongst users as well as with our editorial staff and visiting baking professionals.

The site is beta at present. We have much more functionality planned that will be unveiled over the coming months, bit by bit, so look for changes. That said, we would truly like to hear from you and value your input. Please contact us with any suggestions or comments you may have. We look forward to hearing from you.

 

The Bakepedia Test Kitchen

Original Bakepedia recipes are developed and tested in the Bakepedia Test Kitchen. Dédé, Lauren and their co-testers and developers have decades of combined decades of corporate recipe-development experience and strive to bring you recipes that work. There are certain ingredients and pieces of equipment that we use routinely, not only for consistency, but also because we rely on them for their quality.
Here are some of the products we use every day and we highly recommend them:
  • King Arthur Unbleached All-Purpose Flour
  • King Arthur Unbleached Cake Flour Blend
  • King Arthur Guinevere Bleached Cake Flour
  • Land O’ Lakes Unsalted
  • Domino Granulated Pure Cane Sugar
  • Domino Light and Dark Brown Sugars
  • Domino Confectioners Sugar
  • Bensdorp Dutch-Process Cocoa
  • Valrhona Dutch-Process Cocoa
  • Scharffen Berger Natural Cocoa
  • Hershey’s Natural Cocoa
  • Nielsen-Massey Madagascar Bourbon Pure Vanilla Extract
  • KitchenAid Artisan Series 5-Quart Tilt-Head Stand Mixer
  • Cuisipro and King Arthur Dry Measuring Spoons and Cups
  • Anchor Hocking and Pyrex Liquid Measuring Cups

Note: We have not been compensated for sharing the above recommended products with you. They are listed because they have consistently proven their quality in our recipes over the years and have become part of our trusted arsenal of ingredients and equipment!

 

The Team

Dédé Wilson, Founder
Dede

 

 

Dédé Wilson – Bakepedia is led by Dédé Wilson, who developed the concept and writes much of the original content. She envisions Bakepedia as eventually being the biggest, most comprehensive baking site on the web with community participation led by a crackerjack editorial team. She sees Bakepedia as being of and for our community members and would love to hear from you dede@bakepedia.com. Dédé is grateful to her team for believing in our potential and thrilled with every single community member who has signed up. She promises there are exciting things ahead.

 

amy  Amy Devore Foster – Amy and Dédé worked together at Bon Appetit where Amy was Executive Director for Brand & Business Development. At Bakepedia Amy is part of our marketing team functioning as a brand strategist and leading the way with partners and sponsors.

 

Ted  Ted Nelson – Ted originally came from advertising, eventually landing in PR and marketing and was an early observer of online communities. He is part of our marketing team focusing on brand articulation, general business development and analyzing user behavior.

 

AprilApril Francis – The third key person in our marketing team, April is not only handling day-to-day SEOsocial media and marketing directives but she is also a WordPress rock star where she is currently working on some new design aspects. She also has e-commerce experience, which we hope to put to good use in the future. April helps oversee our interns and can be reached at April@bakepedia.com

 

Murray Murray Cohn – Murray makes sure everything runs smoothly on our WordPress site. He oversees our technology and is currently working with April on new design aspects that are coming soon such as Star Ratings, an Add Your Recipe button and more.

 

greenberg1-3 Cory Greenberg – Cory lives on Dédé’s street so he gets to visit the Test Kitchen regularly. Cory is our general business development partner working with Dédé and our marketing team on business strategy, development and execution.

 

stephen Stephen Brand – Stephen met Dédé the very day she introduced the Bakepedia concept publically to a mentorship group back in 2012 and has been a champion ever since. Stephen teaches entrepreneurship and is passionate about fostering creativity and innovation in the workplace. He has worked with many different groups from the US Olympic Committee to WGBH to Jim Henson. We’re not sure which experience prepared him best for Bakepedia.

 

peter muka Peter Muka – Peter gets to come to the Test Kitchen regularly but we make him take pictures before he gets to eat. You will see Peter’s name on many of our posts as our team photographer. He walks in every time with a smile, easy demeanor and on special days he surprises us with props, bringing huge tabletops and backdrops and even tiny antique utensils to the shoots. Somehow he has managed to get the work done with Dédé’s two bull terriers hugging his feet.

 

Alexa CostiAlexa Costi – Alexa came to us via our friends at Harvard Common Press where she had been a kick-ass intern, so we lured her over hereJ Alexa is our Round-Up queen and works with Dédé on popular content topics. You get to hear her voice in her Round-Ups, adding another flavor to our articles.

 

BessWalsh Bess Walsh – Bess is a recent CIA (Culinary Institute of America) grad with a BA degree in Hospitality and Business Management but she is a huge baking enthusiast! She believes there is nothing more rewarding than taking the time to measure all ingredients precisely (Dédé loves her just for this alone). Bess is also interested in food writing and illustration. Bess will be overseeing Pinterest and we hope to get her writing and drawing soon.

 
sofia Sofia Maroulis – Sofia is entering the 8th grade and has been helping us all summer with recipe testing and photo shoots. She has gorgeous hands and nails and we keep trying to use her as a hand model! Her favorite thing to do is learning how to make things that she has never made before. Just yesterday at a shoot she learned to make crêpes and a caramel frosting and how to formally taste chocolate.